Q4. Who would be the audience for your product?

Upon planning my product, I was unsure what sort of audience it would target or attract. However, during the production of my film and after my media product was complete, myself and the other members of my coursework group had decided that our media product would target those aged fifteen and above. To assure that the personal rating of our film was true to the law, I researched and used the British board of film classification's guidelines. According to the BBFC, for a film to be within the boundaries of a fifteen certificate, it can have drug taking, horror, imitable behaviour, strong language, nudity sex and violence. However, if a film is only a fifteen certificate, it cannot promote the misuse of drugs, the horror of the film cannot be sadistic or sexual, dangerous (imitable) behaviour – for example, suicide or self harming – cannot be shown in detail, repeated use of the strongest language is unacceptable, sexual activities, nudity and violence cannot be in strong detail either. My media product keeps within the boundaries of a fifteen certificated film (using the BBFC's guidelines) as it only uses strong language mildly, there is no use of drugs, nudity or sexual references or imitable behaviour, the violence in the extract is quite strong and make up is used to high light bruises but it is not a major factor without our film.
I researched the films we looked at and considered for influence and noticed that most films were certified PG's, but Pans Labyrinth (Which our film has likeness to) was certificated 15 for strong language and violence. This research also helped to decide what sort of age our audience would be. We researched into our genre and found the fan – base for Fantasy films was quite large, the humane need for escapism being the root for that. I also found – in research – that certain elements of horror/ violence and trouble attract aged fifteen audience and as a group we made sure that these elements existed.