Q3. What kind of media institution might distribute your media product and why?

Distribution is the selling and advertising of a product. The distributor is the link between the production of a film, the exhibition, circulation and the marketing of the film. Distribution is extremely important to a film as it can make or break it. Media institutions that are involved in distributing Fantasy Films are usually independent companies. Pans Labyrinth and Lord of the Rings were both distributed by independent film companies (New Line Cinema and Esperanto Films). Due to this – considering the likeness of our film to Pans Labyrinth (E.g. The gritty fantasy world) – I believe that an independent company would distribute my media product. There is a fair possibility that an independent company like film four would distribute my product due to their reputation of taking on unique, British films (E.g. This is England, Slumdog Millionaire and Lovely Bones).
Using film four specifically, the company would be more likely to distribute my film (When fully filmed) due to it being a completely British film (E.g. British Director, Cast, Producer). A second reason an independent film company would distribute my film could be due to the possible ease when advertising it – my media product has a fair few USP'S (Unique selling points) such as: the gritty fantasy world, the sensitive situation at home and the unusual characters. A third reason could be the wide fan – base that already exists for the supernatural/ fantasy films, the fan - base alone could bring in potential viewers and with that money.